Home Blog Don’t Get Caught Out By These Window Selling Techniques

Don’t Get Caught Out By These Window Selling Techniques

Call us biased, but we don’t think you should buy your replacement windows from anywhere but Mitchell Glass. With 145 years behind our belt, it’s safe to say we know what we’re doing.

Heritage Windows

However, we totally understand if you want to shop around a bit first to check out the product and service standards, and prices, of our competitors – it’s the sensible thing to do.

99% of window suppliers in Scotland act honourably with customers, but there are some companies only out for themselves who use discreditable tactics to attract sales.

Not us, that’s for sure! That’s why we’re FENSA, TrustMark and GGF accredited.

We can alert you to some of the sales strategies to avoid:

Price Conditioning

After listening to your requirements, it would be normal practice for you to then receive a genuine price from a salesperson.

Some though will hold off providing a quote and instead ask you what you’re hoping to pay and what your budget is.

Why do they query you like this? They do it to set a price expectation in your mind that they believe will secure your signature – this is called Price Conditioning.

Fake Discounts

We put discounts on our products sometimes, and when we do, this will be stated on any written quotation we give.

In a desperate attempt to get you to buy on the spot, a salesperson may invent a discount for that day only.

This is also designed to prevent you getting quotes from other firms and finding out whether this ‘discount’ offers the value for the money they say it does.

Large Price Drops

To see how you react, a salesperson will purposely come up with an inflated figure for the windows you want.

They will hope that it leaves you exasperated so that when they then massively reduce the original price they stated, you will be over the moon and think you’re getting a fantastic price.

The ethical and right thing to do is to give you nothing but the best price they can offer. 

Overcritical of the competition

We can point to many reasons why a customer should choose us over someone else e.g. our accreditations, heritage and strong reputation.

We’d much rather do that than put other companies down and say “Oh, you don’t want to be buying from them!”

If a salesperson is more concerned about dissing the competition, they’re usually trying to cover up the incompetence of their own company. 


Uncomplicated, honest selling is what you can always expect at Mitchell Glass. You will quickly realise that when you come to book an appointment

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